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Search Engine Optimization (SEO)

Search Engine Optimization (SEO), whether in English, Russian or any language, is all about creating your website so that search engines (Google, Yahoo, Bing, etc.) will find and value it.
There are two aspects of search engine optimization:

  1. Structuring and writing the content of the site itself so that it’s clear what the site is about (to a search engine) and that each page has good SEO. This is called on-site SEO.
  2. Generating high quality links to a site (not only so people visit your site via these links, but also because search engines count each valid link to your site as a ‘vote of confidence’. This is called off-site SEO, or Internet Marketing.

To optimize the site we first of all analyze over 20 aspects of your website. The on-site optimization aspect includes:

  • Metatags (the Title, Description and Keywords of each page that are there primarily for search engines).
  • Titles used on a page (H1 – H6 Titles in HTML).
  • The content of each page, particularly the home page.
  •  Links between different pages of your site.
  • URLs (web addresses of each page)

We can also improve the internet marketing of a site by:

  • Generating links from high PageRank, relevant websites.
  • Writing interesting articles and submitting them to 100 article directories (with 3 links to your site in each).
  • Submitting your site to standard directories.

As part of the Search Engine Optimization or SEO process, we also help you to coose the right Keywords by advising you which search terms were most popular over the last 30 days. This is an essential part of any SEO project, as it’s important to focus on the most popular search terms.